Target buys beauty and skin-care firm DermStore Beauty Group

Back to School Special – Skin Care By Tomi

Their expertise in the online space, their customer service, [and] the content and curation that is available on was all very appealing. has collected more than 100,000 customer product reviews. That feedback could help Target appeal to the choosy beauty customer, said Chicago-based retail consultant Brian Kelly. Getting the online ratings or consumer feedback is one channel of input that Target gets into rounding out its understanding of how the consumer shops in that category, Kelly said. And then having people in the store gives them a whole new channel of direct contact with the consumers. Kelly said the move could help Target stay competitive with Walgreens and CVS Pharmacy, which are both moving into high-end beauty product offerings, as well as Wal-Mart, which has become more aggressive in the beauty sector. Beauty is a key gateway to women, and women who are higher users of beauty products tend to be more toward that fashionista, Kelly said. This is a key category for them to maintain that relationship with [that shopper] on an emotional level.
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