Target buys beauty and skin-care firm DermStore Beauty Group

Back to School Special – Skin Care By Tomi

Their expertise in the online space, their customer service, [and] the content and curation that is available on DermStore.com was all very appealing. DermStore.com has collected more than 100,000 customer product reviews. That feedback could help Target appeal to the choosy beauty customer, said Chicago-based retail consultant Brian Kelly. Getting the online ratings or consumer feedback is one channel of input that Target gets into rounding out its understanding of how the consumer shops in that category, Kelly said. And then having people in the store gives them a whole new channel of direct contact with the consumers. Kelly said the move could help Target stay competitive with Walgreens and CVS Pharmacy, which are both moving into high-end beauty product offerings, as well as Wal-Mart, which has become more aggressive in the beauty sector. Beauty is a key gateway to women, and women who are higher users of beauty products tend to be more toward that fashionista, Kelly said. This is a key category for them to maintain that relationship with [that shopper] on an emotional level.
For the original version including any supplementary images or video, visit http://www.startribune.com/business/218564371.html

$25 – Facial $35 – Advanced Teen Facial Eyebrow Wax Add on to any Facial is only $5. Call 815-685-5367 Or check us out at http://www.SkinCareByTomi.com Like Us @ http://www.facebook.com/SkinCareByTomi1 This post is contributed by a community member. The views expressed in this blog are those of the author and do not necessarily reflect those of Patch Media Corporation. Everyone is welcome to submit a post to Patch. If you’d like to post a blog, go here to get started.
For the original version including any supplementary images or video, visit http://frankfort.patch.com/groups/50-off-all-facials—new-clients/p/back-to-school-special–skin-care-by-tomi

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